International research

TNS opinion has over thirty years ' experience of coordinating international opinion surveys.

Our national agencies are leading research institutes in their respective countries and our long-standing experience of working together on multi-country surveys has resulted in a closely-knit network.

We have developed innovative tools and standardised procedures specifically adapted for the coordination of international surveys, making us unique in our market.

Management of the Coordination Centre as well as all partner institutes are ESOMAR members (European Society for Opinion and Marketing Research) and comply with the ESOMAR ethical code. Most are also members of WAPOR ( World Association for Public Opinion Research ).

An orchestra cannot play without its conductor. Without whom, the musicians would just be a group of soloists, excellent certainly in their own right, but unable to play a symphony. In the same way, a network will only genuinely function with a coordination centre distinct from the institutes it leads. It’s this independence which sets us apart from our competitors by ensuring our neutrality in the evaluation of the work of our national agencies and their respect of our instructions.

Tailor the survey to clients’ needs

Our main task here is to ensure that the survey in question will meet our clients’ expectations and needs. This stage of the process includes questionnaire design as well as guidance on targeting respondents and sampling.

Coordinate fieldwork

Issuing detailed common instructions, checking translated questionnaires and monitoring fieldwork progress.

Centralise data processing

Checking national results and data processing.

Deliver high quality, timely results

Strict and regular controls at each stage of the survey ensure that the results are delivered on time. Our in-house team of innovative design experts ensure that our output, be it tables, reports or presentations, is consistently attractive.