Behaviour change, an international perspective

With the growing importance of understanding behaviour change as a pre-requisite to effective government policy formulation, TNS opinion has been at the forefront of incorporating behavioural theory into research practice at an international level.

We use a combination of research techniques (direct research, ethnography, desk research, social media analysis) to map out all the factors – personal, social and environmental – that might be influencing a particular issue or behaviour.

TNS opinion uses the latest thinking in behavioural theory and behavioural economics to underpin a holistic, systematic approach to behaviour change research – an approach that works in the real world to help our clients develop and implement successful behaviour change policies, and to evaluate the effectiveness of these policies in a way that makes sense.

We use a combination of research techniques (direct research, ethnography, desk research, social media analysis) to map out all the factors – personal, social and environmental – that might be influencing behaviour.

TNS opinion has conducted numerous multi-country behavioural studies for EU institutions to identify the optimal policy strategies for behaviour change at a European level.


Thought leadership:

We are at the forefront of the latest thinking and developments in behavioural theory and economics and together with leading academics formed the TNS Behaviour Change Institute - an industry-leading ‘think tank’ in the behavioural space.

Conceptual framework:

We have developed a bespoke practical model which underpins our research in this area,. This framework has already been successfully employed on numerous international studies across a range of policy areas ensuring that policy strategy incorporates the best combination of behaviour change tools for both the target behaviour and the target audience.

Policy formulation:

We have extensive experience in translating research results into actionable policy recommendations to government and EU institutions.