With the growing importance of understanding behaviour change as a pre-requisite to effective government policy formulation, TNS opinion has been at the forefront of incorporating behavioural theory into research practice at an international level.
We use a combination of research techniques (direct research, ethnography, desk research, social media analysis) to map out all the factors – personal, social and environmental – that might be influencing a particular issue or behaviour.
TNS opinion uses the latest thinking in behavioural theory and behavioural economics to underpin a holistic, systematic approach to behaviour change research – an approach that works in the real world to help our clients develop and implement successful behaviour change policies, and to evaluate the effectiveness of these policies in a way that makes sense.
We use a combination of research techniques (direct research, ethnography, desk research, social media analysis) to map out all the factors – personal, social and environmental – that might be influencing behaviour.
TNS opinion has conducted numerous multi-country behavioural studies for EU institutions to identify the optimal policy strategies for behaviour change at a European level.
We are at the forefront of the latest thinking and developments in behavioural theory and economics and together with leading academics formed the TNS Behaviour Change Institute - an industry-leading ‘think tank’ in the behavioural space.
We have developed a bespoke practical model which underpins our research in this area,. This framework has already been successfully employed on numerous international studies across a range of policy areas ensuring that policy strategy incorporates the best combination of behaviour change tools for both the target behaviour and the target audience.
We have extensive experience in translating research results into actionable policy recommendations to government and EU institutions.